A line is a dot that went for a walk...
“A line is a dot that went for a walk.” A quote by Paul Klee I always stick by. Lets start at the beginning... A dot is an idea that you have; the dot walks down a road one step at a time, and soon you have a trail of dots… a line is formed, and in our case, your brand is formed. Everything you want to accomplish in your business starts with a dot. I am the dot that gets you started.
Who am I?
I’m Jemma, and I’m the creative Director of Alma Designs. Since gaining a first-class degree in Graphic Design, my design projects have ranged from bespoke business branding, magazine editorials, national campaigns to website design and Social Media marketing.
Where it all began.
I have been studying Graphic Design for as long as I can remember. It all started in high school when I took Graphic Design as a GCSE. From then I knew it was what I wanted to do as a career. I then began to study Graphic Design in College which then lead on to University where I graduated with a First Class Degree in Graphic Design (proud moment)
Alma Designs was born.
Whilst Studying in University, Alma designs was created as a way of making a few extra pennies. My main clientele was beauty businesses around the area that I lived. Never did I expect to grow across the country and abroad! This also helped me gain experience in the field which helped me land my very first Graphic Design Job when I graduated.
I have a title... "Junior Graphic Designer"
I landed my dream Graphic Design job where I worked for Global Travel Group. The job was perfect, I created branding for Travel Agents whilst working on major seasonal campaigns as well as the additional life style Magazine that we published 4 times a year. Whilst working full time here, I still ran Alma Designs from home which was hard work - no sleep for me!
Dun, dun dun... Pandemic!
As a lot of people were furloughed, this freed up a lot of time for people to really focus on their businesses, I found myself busier than ever and realised that my side hustle was taking up more time than my full time job. Unfortunately like many people during the pandemic, I was made redundant... it was time to make a decision, do I find a new job or go self employed?
I took a leap of faith
I decided to take a leap of faith, I went self employed and put all my focus on Alma Designs and have never looked back.